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The British ultra-luxury sports car brand Aston Martin unveiled the brand’s new wing logo on July 20, 2022. Mastars and Aston Martin have a long-standing relationship and offer a one-stop industrial manufacturing service starting with a rapid prototyping service. Mastars congratulates our old friend starting a new milestone.
The logo has only been changed eight times in Aston Martin’s 109-year history, with the last logo introduced in 2003, and has not been changed for 19 years now. The wing element on the logo has been in use since 1932, a full 90 years, and has become a classic logo.
The new logo also brings a new slogan “Intensity. Driven.”, all in the hope of attracting young users. The new logo has a flat design with cleaner lines. The biggest difference between the old and new logos is that the lines have been thickened and the black line that used to surround the letters ASTON MARTIN has been removed. Each corner is slightly smoother than before, and the word ASTON MARTIN is also clearer than before, with a single solid color instead of a gradient.
Here to spread a cold knowledge, that is, this canceled ring line, in fact, since 1932 has been born.The new logo, in a classic enamel process known as the Enamel Wing logo, was designed by the prestigious Aston Martin design department with renowned British art director and visual designer Peter Saville, and handcrafted in a 203-year-old silversmith’s workshop in Birmingham.
The first logo designed in 1922 is said to be worn on a Formula 1 car for the French Grand Prix. Let’s hope that the new winged logo will take Aston Martin to a new future.
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